Featured

Removing AdSense Increased Landing Page Revenue A Lot

Should you put AdSense on your landing pages? There’s probably a way to make it work but my experience says no. I’ve noticed a lot of new people do it and so did we. The thinking goes “hey, if I don’t make a sale then I might get an AdSense click.”

Here’s a good example of why you should at least find out what happens without it. We were testing a campaign a few months ago and thought our landing page was the reason our conversions were low. The landing page only had a single AdSense block on it but its CTR was over 10%.

I didn’t really want to give up the Google money but threw caution to the wind and removed it. Our eCPC was higher for conversions than for AdSense clicks (big surprise). I was just hoping some of those AdSense clicker people would convert.

Results

	Dates	Impressions	Clicks	Conversions	Conversion Rate	CTR	Revenue
With AdSense	February 1 to 21 (21 days)	1,413	297	21	7.07%	21.02%	$69.14
Without AdSense	February 22 to March 12 (20 days)	1,633	546	43	7.88%	33.44%	$111.80

AdSense Suckage

We obviously came out ahead (62% ahead). I was most interested in the conversions per impression (rather than the slightly increased conversions per click) when I analyzed the results. After all, I’m paying for those impressions regardless of what action a visitor performs. That’s the part that blew me away at first. We got 105% more conversions from only 16% more traffic. Wow, that’s some serious AdSense leakage.

Building Better Landing Pages

You can deduce a landing page design lesson from this too. Don’t give people too many choices. Funnel them to the action that you really want them to take.

47

If you enjoyed this post, make sure you subscribe to my RSS feed!