Affiliate Marketing
Dipping Our Toes In PPC – Part 5
Here are five final (I think final) things I want to mention about our first PPC campaign: It still is not clear to me why we have no impressions from the YSM content network. I emailed support about this and was basically told the content network traffic is irregular because it does article matching for [...]
Product Feeds Save Your Precious Time
A former colleague unintentionally taught me a valuable lesson about managing the content on a site. He runs a successful Yahoo-based store which probably offers over a thousand products. That store sucks up his entire day because he must manually update the product offerings. Apparently, getting an automated process in place to move the inventory [...]
How Do You Monetize A Low Traffic Site?
A strange thing happened with Niche Site 1. It went live, we forgot about it while working on other things, and then it started getting a trickle of traffic. This amazes me. I mean, the site has almost no SEO (bad), is on a new domain (worse), and has no links to it (terrible). Or [...]
Dipping Our Toes In PPC – Part 4
I made one dumb mistake in setting up our PPC campaign: I did display the ads in the content network. So all of the potential ad impressions on relevant websites were left on the table. It does not sound like the content network converts as well as the search network from reading the posts at [...]
Dipping Our Toes In PPC – Part 3
The split testing that I mentioned previously revealed some interesting results: Two keywords, which we found during niche keyword research, delivered almost all of our clicks with a very high CTR. They also had nearly the lowest CPC and the number of searches per day for one of them was twice as high as estimated. [...]
