Helping AdSense Show Relevant Ads On Your Site

One of our sites shows completely unrelated AdSense ads at times. Part of the problem is a single irrelevant keyword. Googlebot finds over 100 total keywords but fell in love with one bad one for some reason. It is only in the content twice, compared to dozens of times for the relevant [...]

How Do You Monetize A Low Traffic Site?

A strange thing happened with Niche Site 1. It went live, we forgot about it while working on other things, and then it started getting a trickle of traffic. This amazes me. I mean, the site has almost no SEO (bad), is on a new domain (worse), and has no links to [...]

Mini Marketing Experiment

We put up Niche Site 2 a few days ago. The potential market for that niche is a bit larger than for Niche Site 1, so it is a good place to try out a few mini experiments. It should be easier to get some good data points with the higher traffic. [...]

Matching Colors for Google AdSense

We recently signed up for a Google AdSense account (make sure you read the terms of service carefully so you don’t get banned). Deciding on the number, type, and placement of ads is more difficult than I thought. One thing I have figured out how to do is easily change the color scheme.
Mac [...]

Checklist for New WordPress Sites

After installing WordPress as our blogging and content management system twice now, I have a few tips for new WordPress sites using shared hosting and addon domains.

Setup the addon domain. This could include purchasing a domain name, changing the name servers with your domain registrar, and creating the addon domain with your web host. [...]