Pay Per Click Advertising
Yahoo Search Marketing Allows Direct Affiliate Links Now
Commission Junction sent out a pretty exciting email last night. It said Yahoo Search Marketing changed their editorial policy to allow direct links. Well, happy Valentine’s Day to affiliate marketers! Apparently, CJ got the exclusive scoop on this because they drove this change. Second, you heard it here first – YSM has asked us to [...]
A Warning About Cash Flow And Starting Pay-Per-Click
I do not see this mentioned often, but people starting pay-per-click without a lot of money should hear a warning. You cannot forget about managing cash flow or it could bite you in the butt. Here are three potential problems: The advertising networks could require you to keep extra money in your account. For example, [...]
Does Using Smaller Ad Groups Increase Impressions?
(Image courtesy of The Marmot) Are you struggling to get enough ad impressions in your Google AdWords pay-per-click campaigns? We have a magic bullet for you. Okay, it is not REALLY a magic bullet. It is more like a Nerf football but this tip might help you. Create a bunch of small ad groups instead [...]
Pay-Per-Click Kicked Our Christmas Butts
Since this blog documents our journey into making money online, we need to share a failure (six of them to be exact). It is a story about pay-per-click and a Christmas cost-per-action offer. I call it… The Christmas Butt Kicking Of 2007 Failure #1 – Due to an awesome display of poor planning, unlike when [...]
How Much Should You Talk About Your Sites?
It seems counter-intuitive at first but telling everyone about your shiny new website might actually hurt you. Getting more traffic, rather more targeted traffic, is at the top of almost every webmaster’s wish list because it means more money in their pockets. Some of the potential rewards of letting everyone know about your site, like [...]
