Pay Per Click Advertising
Affiliate Managers Hold The Keys To The Kingdom
We got the most amazing email about making money online a couple of weeks ago. Since we are doing some PPC and adding affiliate product links to a few of our sites, we signed up for a bunch of affiliate programs like AzoogleAds, Commission Junction, Neverblue Ads, and Amazon Associates. Needless to say, we get [...]
Facebook Blocks Specific Words In Ads
I opened a Facebook account for the sole purpose of advertising a few weeks ago. No, pwning them was not my intent. Ethics aside, I am such a newbie that I would screw it up anyway. I just heard rumors of $0.05 clicks and we started doing PPC recently. I figured the scholarship offer mentioned [...]
How Accurate Is Google’s AdWords Keyword Tool?
We started using Google AdWords in addition to Yahoo Search Marketing for our small PPC campaigns. I like Google’s Keyword Tool a lot for doing niche market research but its estimates are way, WAY off compared to one of our real-life campaigns. The tool says our ads should show up in position 4-6 in the [...]
Dipping Our Toes In PPC – Part 5
Here are five final (I think final) things I want to mention about our first PPC campaign: It still is not clear to me why we have no impressions from the YSM content network. I emailed support about this and was basically told the content network traffic is irregular because it does article matching for [...]
Dipping Our Toes In PPC – Part 4
I made one dumb mistake in setting up our PPC campaign: I did display the ads in the content network. So all of the potential ad impressions on relevant websites were left on the table. It does not sound like the content network converts as well as the search network from reading the posts at [...]
