Pay Per Click Advertising
Dipping Our Toes In PPC – Part 3
The split testing that I mentioned previously revealed some interesting results: Two keywords, which we found during niche keyword research, delivered almost all of our clicks with a very high CTR. They also had nearly the lowest CPC and the number of searches per day for one of them was twice as high as estimated. [...]
Dipping Our Toes In PPC – Part 2
Our first PPC campaign was officially underway. I checked our YSM account the next morning and it was missing our daily limit amount. We did not believe it at first but five people actually clicked on our ad. The daily limit was reached so soon because the bid amounts for the keywords were way, WAY [...]
Dipping Our Toes In PPC – Part 1
We made our first attempt at PPC advertising a few days ago. While working on Niche Site 1, we got an idea for selling a type of product for the affiliate program we joined. Some of the related keywords showed decent demand without much competition. The commission rate was not very high but we thought [...]
Send Your New Site Soaring
We “launched” the initial version of Niche Site 1 last weekend. It was meant to be a learning exercise for us and boy was it ever. The chances of it becoming a high (or even medium) traffic site are very low but it was an educational success (we are much, much more comfortable with everything [...]
August 2007 Goals
My goal for August 2007 is pretty simple too: make our first dollar from an online venture. With only three weeks left, it might be tough. I’m not sure how long it takes for setting up our business structure/opening a merchant account (not that you have to do that but we’re treating this as a [...]
