Website Marketing
How Much Should You Talk About Your Sites?
It seems counter-intuitive at first but telling everyone about your shiny new website might actually hurt you. Getting more traffic, rather more targeted traffic, is at the top of almost every webmaster’s wish list because it means more money in their pockets. Some of the potential rewards of letting everyone know about your site, like [...]
How Accurate Is Google’s AdWords Keyword Tool?
We started using Google AdWords in addition to Yahoo Search Marketing for our small PPC campaigns. I like Google’s Keyword Tool a lot for doing niche market research but its estimates are way, WAY off compared to one of our real-life campaigns. The tool says our ads should show up in position 4-6 in the [...]
BlogRush Works Best For Smaller Blogs
Phase 2 of BlogRush, the traffic exchange widget, launched late last Tuesday night. Now that the stats are back online, and everyone can see their awful CTRs again, John Reese is getting stoned by the blogging lynch mob. Do I blame them? Heck no! I would be pissed if this blog was more popular. That [...]
We Got DMOZ Love
We got some good news a few days ago. An editor at DMOZ added Niche Site 1 to their directory! That was a nice surprise because I submitted the site a few months ago and completely forgot about it. I noticed a visitor from DMOZ while checking stats and discovered our new, awesome link. DMOZ [...]
Dipping Our Toes In PPC – Part 5
Here are five final (I think final) things I want to mention about our first PPC campaign: It still is not clear to me why we have no impressions from the YSM content network. I emailed support about this and was basically told the content network traffic is irregular because it does article matching for [...]
