Website Marketing
BlogRush Gives Us Traffic – No Complaints Here
I read a lot of complaints over the last few weeks about BlogRush, the traffic exchange widget, not driving bloggers any clicks. They commonly cite terrible stats like a 0.025% CTR. Well, it is time for a BlogRush success story. We give this blog almost zero marketing and thus get almost no traffic (the plan [...]
How Do You Monetize A Low Traffic Site?
A strange thing happened with Niche Site 1. It went live, we forgot about it while working on other things, and then it started getting a trickle of traffic. This amazes me. I mean, the site has almost no SEO (bad), is on a new domain (worse), and has no links to it (terrible). Or [...]
Dipping Our Toes In PPC – Part 4
I made one dumb mistake in setting up our PPC campaign: I did display the ads in the content network. So all of the potential ad impressions on relevant websites were left on the table. It does not sound like the content network converts as well as the search network from reading the posts at [...]
Dipping Our Toes In PPC – Part 3
The split testing that I mentioned previously revealed some interesting results: Two keywords, which we found during niche keyword research, delivered almost all of our clicks with a very high CTR. They also had nearly the lowest CPC and the number of searches per day for one of them was twice as high as estimated. [...]
Dipping Our Toes In PPC – Part 2
Our first PPC campaign was officially underway. I checked our YSM account the next morning and it was missing our daily limit amount. We did not believe it at first but five people actually clicked on our ad. The daily limit was reached so soon because the bid amounts for the keywords were way, WAY [...]
