// archives

Archive for September, 2008

Double Your Click-Through Rate Using AdWords Placement Reports

Tweet Here’s a tip that could double your click-through rate when advertising on Google’s content network. Make sure you use the placement reports in AdWords to track the sites showing your ads. Then add exclusions to remove any sites with a bad CTR. I didn’t start doing this soon enough and wish I had. Here’s […]

I Almost Care About Other Search Engines

Tweet We only pay attention to what Google does and wants when it comes to search engines. I don’t think that’s a stupid strategy since most of the articles, posts, and podcasts about SEO do the same thing. Google owns the traffic and the king sets the rules. Most of our sites get 80% or […]