So yesterday I wrote an article about some of the advantages of a small internet business in niche website development. Well, Peter Da Vanzo over on Aaron Wall’s SEO Book published a similar, but better, article today about how the small guy can use trust to win the SEO game.
It’s focused more on search engine optimization, obviously, whereas I wrote more from the putting a value on your personal time perspective. Anyway, I’ll skip the similarities and throw in a few thoughts on the differences.
Peter talked about how the big dogs have to play it safe because they have to worry about their reputations. People like us though? Nobody knows or cares. We’re free to do whatever we want (staying within legal and moral boundaries of course).
Kind of along those lines, I’d say part-timers run the vast majority of internet businesses. That includes us. Anyone who isn’t dependent on their business income could take even bigger risks. Not the “lets mortgage the farm for a domain” kind of things but the testing “stupid” ideas kind.
Peter mentioned several practical things you can do that are basically about building relationships with other people in your niche. People trust people. People don’t trust companies. Whether it’s a link or a mention on a forum or a recommendation in an email, growing a niche network like that is something that’s hard for large companies to duplicate. We haven’t done nearly enough of that.
The Wheels Are Turning
Everyday I realize how entrepreneurship on the internet is largely a mental transformation. I’m a little behind the curve since I’ve never started a business before now but it’s nice to see I’m heading down the right track.
Glad we’re not competing with SEO Book.
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