A strange thing happened with Niche Site 1. It went live, we forgot about it while working on other things, and then it started getting a trickle of traffic. This amazes me. I mean, the site has almost no SEO (bad), is on a new domain (worse), and has no links to it (terrible). Or so I thought.
Google Webmaster Tools gave me some clues as to why it did not just die in cyberspace. The site is very detailed and has a lot of obscure words. Googlebot loves it. To be fair, it was created for some super non-competitive keywords but the site ranks high for words and phrases I never imagined. The unique, detailed content thing is something we can really apply to other sites.
Now we have an interesting dilemma. How do we monetize a low traffic site? Using AdSense or some other contextual advertising program is probably a waste. Getting enough clicks to make even a dollar would take forever. Another concern is that the ads displayed may not be relevant because searches for this niche often show the wrong results. Making a single sale of an affiliate product could make a decent amount of money though. Most of the time when people visit the site they look around some so a few related affiliate products might catch their attention.
What else could we do? I am not sure yet. It will never be our main focus but the site might be worth a second look and a few creative ideas.
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