A former colleague unintentionally taught me a valuable lesson about managing the content on a site. He runs a successful Yahoo-based store which probably offers over a thousand products. That store sucks up his entire day because he must manually update the product offerings. Apparently, getting an automated process in place to move the inventory information from the supplier onto the website failed so he is stuck doing it by hand.
Like a big dummy I completely forgot about this when creating Niche Site 3, the subject of our initial PPC campaign. It only has about 50 affiliate products but I wasted an hour this weekend manually updating the prices. I am getting an RSS feed set up for those products as soon as possible. Chalk this up as another lesson learned (after not learning it the first time).
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