// you’re reading...

Featured

Removing AdSense Increased Landing Page Revenue A Lot

Should you put AdSense on your landing pages? There’s probably a way to make it work but my experience says no. I’ve noticed a lot of new people do it and so did we. The thinking goes “hey, if I don’t make a sale then I might get an AdSense click.”

Here’s a good example of why you should at least find out what happens without it. We were testing a campaign a few months ago and thought our landing page was the reason our conversions were low. The landing page only had a single AdSense block on it but its CTR was over 10%.

I didn’t really want to give up the Google money but threw caution to the wind and removed it. Our eCPC was higher for conversions than for AdSense clicks (big surprise). I was just hoping some of those AdSense clicker people would convert.

Results

Dates Impressions Clicks Conversions Conversion Rate CTR Revenue
With AdSense February 1 to 21 (21 days) 1,413 297 21 7.07% 21.02% $69.14
Without AdSense February 22 to March 12 (20 days) 1,633 546 43 7.88% 33.44% $111.80

AdSense Suckage

We obviously came out ahead (62% ahead). I was most interested in the conversions per impression (rather than the slightly increased conversions per click) when I analyzed the results. After all, I’m paying for those impressions regardless of what action a visitor performs. That’s the part that blew me away at first. We got 105% more conversions from only 16% more traffic. Wow, that’s some serious AdSense leakage.

Building Better Landing Pages

You can deduce a landing page design lesson from this too. Don’t give people too many choices. Funnel them to the action that you really want them to take.

47

If you enjoyed this article, make sure you subscribe to our RSS feed! You can also follow us on Twitter here.

Discussion

4 comments for “Removing AdSense Increased Landing Page Revenue A Lot”

  1. that is a good point. Nice stats. I gues when people click the adsense they are leaving your site, so you are trading dollars in commission for cents.

    Posted by Tom - StandOutBlogger.com | June 26, 2008, 12:15 am
  2. @Tom

    You’re exactly right. I had no idea how much I was losing until I got rid of it.

    Posted by 47 | June 26, 2008, 11:11 pm
  3. Very nice post and I was just thinking of adding adsense to a landing page. Thanks.

    Posted by Articles | January 5, 2009, 12:55 am
  4. Thanks for sharing the stats. It is good to see this kind of info & very usefull thanks

    Posted by Neale | February 1, 2009, 8:28 am

Post a comment