Should you put AdSense on your landing pages? There’s probably a way to make it work but my experience says no. I’ve noticed a lot of new people do it and so did we. The thinking goes “hey, if I don’t make a sale then I might get an AdSense click.”
Here’s a good example of why you should at least find out what happens without it. We were testing a campaign a few months ago and thought our landing page was the reason our conversions were low. The landing page only had a single AdSense block on it but its CTR was over 10%.
I didn’t really want to give up the Google money but threw caution to the wind and removed it. Our eCPC was higher for conversions than for AdSense clicks (big surprise). I was just hoping some of those AdSense clicker people would convert.
Results
Dates | Impressions | Clicks | Conversions | Conversion Rate | CTR | Revenue | |
---|---|---|---|---|---|---|---|
With AdSense | February 1 to 21 (21 days) | 1,413 | 297 | 21 | 7.07% | 21.02% | $69.14 |
Without AdSense | February 22 to March 12 (20 days) | 1,633 | 546 | 43 | 7.88% | 33.44% | $111.80 |
AdSense Suckage
We obviously came out ahead (62% ahead). I was most interested in the conversions per impression (rather than the slightly increased conversions per click) when I analyzed the results. After all, I’m paying for those impressions regardless of what action a visitor performs. That’s the part that blew me away at first. We got 105% more conversions from only 16% more traffic. Wow, that’s some serious AdSense leakage.
Building Better Landing Pages
You can deduce a landing page design lesson from this too. Don’t give people too many choices. Funnel them to the action that you really want them to take.
47
that is a good point. Nice stats. I gues when people click the adsense they are leaving your site, so you are trading dollars in commission for cents.
@Tom
You’re exactly right. I had no idea how much I was losing until I got rid of it.
Very nice post and I was just thinking of adding adsense to a landing page. Thanks.
Thanks for sharing the stats. It is good to see this kind of info & very usefull thanks