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Archive for January, 2008

A Warning About Cash Flow And Starting Pay-Per-Click

Tweet I do not see this mentioned often, but people starting pay-per-click without a lot of money should hear a warning. You cannot forget about managing cash flow or it could bite you in the butt. Here are three potential problems: The advertising networks could require you to keep extra money in your account. For […]

Does Using Smaller Ad Groups Increase Impressions?

Tweet (Image courtesy of The Marmot) Are you struggling to get enough ad impressions in your Google AdWords pay-per-click campaigns? We have a magic bullet for you. Okay, it is not REALLY a magic bullet. It is more like a Nerf football but this tip might help you. Create a bunch of small ad groups […]