// you’re reading...

Affiliate Marketing

How Accurate Is Google’s AdWords Keyword Tool?

Written by ⋅ Post a comment

We started using Google AdWords in addition to Yahoo Search Marketing for our small PPC campaigns. I like Google’s Keyword Tool a lot for doing niche market research but its estimates are way, WAY off compared to one of our real-life campaigns.

The tool says our ads should show up in position 4-6 in the search results and get 20-30 clicks per day at $0.10 per click. In reality, our average ad position is over 90 and we do not even get 20 impressions per day. Oh yeah, that is at $0.50 per click!

I am not a PPC or AdWords expert by any means but that does not make sense. These are exact match keywords so there should not be overlap. The quality score could play a factor but that seems like overkill. The keywords are cyclical not seasonal. What am I missing?

47

If you enjoyed this article, make sure you subscribe to our RSS feed! You can also follow us on Twitter here.

Related articles:

  1. Using Google Keyword Tool Instead Of Wordtracker For Keyword Research
  2. Dipping Our Toes In PPC – Part 2
  3. Double Your Click-Through Rate Using AdWords Placement Reports
  4. Dipping Our Toes In PPC – Part 3
  5. Dipping Our Toes In PPC – Part 4

Print This Post

Discussion

No comments for “How Accurate Is Google’s AdWords Keyword Tool?”

Post a comment

Subscribe

Receive updates by RSS or email.

Mini Updates

No public Twitter messages.

Follow our adventures on Twitter