Pay Per Click Advertising
Double Your Click-Through Rate Using AdWords Placement Reports
Tweet Here’s a tip that could double your click-through rate when advertising on Google’s content network. Make sure you use the placement reports in AdWords to track the sites showing your ads. Then add exclusions to remove any sites with a bad CTR. I didn’t start doing this soon enough and wish I had. Here’s […]
Saw An Awesome Landing Page On Facebook
Tweet My partner in crime, 46, found an awesome landing page advertised on Facebook the other day. The ad headline and picture tied together nicely making a compelling reason to take an online quiz. I’ll leave out the specifics since I don’t want to out anybody too much. Anyway, she clicked on it as a […]
Removing AdSense Increased Landing Page Revenue A Lot
Tweet Should you put AdSense on your landing pages? There’s probably a way to make it work but my experience says no. I’ve noticed a lot of new people do it and so did we. The thinking goes “hey, if I don’t make a sale then I might get an AdSense click.” Here’s a good […]
Why I Don’t Use Keyword Spying Tools (Much)
Tweet I’m not using any keyword spying tools. At least not right now. It might be one of the stupidest things ever but here’s why. First, I really feel that I need to learn how to do PPC effectively. Could I jump start my campaigns if I stole someone else’s? Maybe. But what happens when […]
Find Websites To Buy Using Pay-Per-Click Data
Tweet A lot of people talk about using your AdWords reports to find high converting sites when running pay-per-click campaigns on Google. Then putting your ads on those websites using site placement to get a higher ROI. I just discovered a similar use for the same technique. Add site placements for those same websites but […]
